Marketplace

Capture and convert your CraneTrader leads

CraneTrader is the specialist marketplace where crane dealers list crawler cranes, rough-terrain cranes, boom trucks, tower cranes and all-terrain lifts for buyers around the world. Connect your CraneTrader lead management to Aéllo Copilot and every enquiry lands in a single inbox, gets scored and receives a reply within minutes. On top of that, you finally get full visibility, by listing and by channel, into which inventory is actually driving revenue.

Part of the Sandhills network

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CraneTrader (cranetrader.com) is the specialist online marketplace for buying and selling new and used cranes and lifting equipment, operated by Sandhills Global, and used by crane dealers, rental companies, and construction firms worldwide to reach active buyers across North America, Europe, Australia, and beyond.

Who sells on CraneTrader

All-terrain and rough-terrain cranes
Crawler cranes and tower cranes
Boom truck cranes and knuckle boom cranes
Carry deck and gantry cranes
Digger derricks, aerial platform trucks, and bucket trucks
Crane parts and lifting attachments
Dealers from the USA, Canada, Australia, Belgium, Austria, Germany, and other countries across Europe and the Asia-Pacific region

Why it matters for your leads

A buyer submitting an enquiry on CraneTrader is comparing two or three dealers at once. The first dealer to reply with accurate, relevant information in the buyer's own language wins the conversation. Waiting hours while the enquiry sits in a separate inbox or gets forwarded by email is enough to lose the sale.

Aéllo Copilot pulls every CraneTrader lead directly into one shared inbox alongside enquiries from your website, WhatsApp, phone calls, and other marketplaces. The moment a request arrives, Aéllo sends an automatic acknowledgement so the buyer knows someone is on it. A follow-up with specific machine details or a next-step question goes out within minutes, in the buyer's language. Your sales team sees the full conversation thread, the lead score, and the source channel in a single view, so nothing gets missed and you can measure exactly which CraneTrader listings are generating pipeline. Faster, multilingual lead management is the practical difference between closing a high-value crane sale and watching it go to a competitor who replied first.

From CraneTrader listing to closed deal

1

You advertise on CraneTrader

CraneTrader is a specialist marketplace for the global crane, rigging and heavy-lift sector, putting your listings directly in front of contractors, rental companies and fleet owners actively searching for all-terrain, crawler, boom truck and tower cranes. As part of the Sandhills Global network, which also includes Machinery Trader, Truck Paper and AuctionTime, a single listing in CraneTrader lead management reaches a far broader commercial audience than the platform alone ever could.

2

Aéllo Copilot captures your CraneTrader leads

Aéllo Copilot picks up every enquiry from your CraneTrader lead management the moment it comes in, whether by email or phone. The system pulls the crane type, capacity and budget straight from the message, filters out duplicate contacts already sitting in your pipeline and flags how ready to buy the prospect is. The opportunity is then routed immediately to the salesperson responsible for that crane category, so no enquiry for an all-terrain or crawler crane ever slips through the cracks.

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And every other marketplace you sell on

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Industries that sell on CraneTrader

Construction equipment

Built for every role in the dealership

Sales teams Sales managers Dealership owners Marketing teams

CraneTrader FAQ

CraneTrader is a specialist online marketplace, run by Sandhills Global, where dealers list new and used cranes and lifting equipment for sale.

CraneTrader.com is a service of Sandhills Global, the company behind Machinery Trader, Truck Paper, TractorHouse, and other publications serving buyers and sellers in construction, agriculture, and trucking. The platform covers everything from large cranes to small specialty parts, giving dealers a dedicated channel to reach buyers actively searching for lifting equipment.

What types of cranes and lifting equipment can I sell on CraneTrader?

CraneTrader accepts a wide range of crane types, so most lifting-equipment dealers will find a fit for their inventory. Truck cranes alone split into two main categories: telescopic boom truck cranes with a hydraulic telescoping boom, and lattice boom truck cranes with a fixed-length boom and a folding jib. Beyond those, the marketplace carries crawler cranes, rough-terrain cranes, boom trucks, carry-deck cranes, tower cranes, and mini cranes, plus crane parts and attachments, covering the full range a heavy-machinery dealer would stock.

How does Aéllo Copilot help me manage CraneTrader leads without losing track of enquiries?

Aéllo Copilot centralises every CraneTrader lead into one shared inbox alongside enquiries from your website, WhatsApp, phone, and other marketplaces, so your sales team works from a single view instead of checking multiple platforms. Each incoming lead is automatically scored and routed to the right salesperson based on machine type, location, or deal size. You can track which channel generates the most qualified contacts and the most revenue, so you always know whether your CraneTrader listing spend is paying off. That is what lead management looks like when it is built specifically for heavy-machinery dealers.

Will a buyer who contacts me through CraneTrader get an instant reply, even outside business hours?

Yes. Aéllo Copilot sends an automatic acknowledgement the moment a CraneTrader enquiry arrives, day or night. The reply confirms receipt, names the specific machine the buyer asked about, and tells them when to expect a full response. Buyers stop waiting in silence, the lead stays warm, and your team can follow up properly when they are next available. You write the message template once; Aéllo fills in

Frequently asked questions

How fast can we be up and running?

Live in a few days. We connect your channels and import your existing leads; there is no long IT project.

Does it work with the marketplaces and tools I already use?

Yes. Aéllo Copilot connects to the main vehicle and machinery marketplaces, plus your website, CRM, DMS, stock feed and messaging.

Do I have to change my CRM or the way I work?

No. Copilot sits on top of the tools you already use and syncs both ways, so nobody has to re-enter anything.

Where is my data hosted?

In Europe, GDPR-ready. Your data stays yours, and your contacts stay in one shared base.

“Since using Copilot we lifted our conversion rate, cut response times and stopped losing leads. We finally see what converts and fund the channels that sell.”

EG

Eric GegonneSales Director, Mondial Distribution

Turn your CraneTrader leads into sales

Book a free demo and see Aéllo Copilot capture and convert your CraneTrader leads.

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