La Centrale is France's dedicated automotive marketplace, founded in 1969 and now part of OLX Group, where professional dealers list used and new cars, motorcycles, utility vehicles, and light commercial vans to reach millions of French buyers every month. It is built primarily for automotive professionals: franchised dealerships, independent used-car dealers, and multi-brand groups that want a focused, high-intent audience rather than a general classifieds crowd.
Who sells on La Centrale
- Used cars (all segments, all makes) from independent and franchised dealers
- New cars through the relaunched Promoneuve marketplace
- Motorcycles, scooters, and quads
- Light commercial vehicles (vans and utility vehicles)
- B2B dealer-to-dealer stock via La Centrale Pro, with over 10,000 professional buyers
- Primary market: France nationwide, all regions; growing cross-border reach through OLX Group's Central and Eastern European network
Why it matters for your leads
La Centrale attracts around 4.5 million unique visitors per month, and those visitors contact dealers directly by email, phone, or form. The dealer who replies first, in the buyer's language and within minutes, wins the conversation. Waiting until the next morning costs real deals.
Aéllo Copilot pulls every La Centrale lead management inquiry into one shared inbox alongside messages from your website, WhatsApp, and other marketplaces. The moment a prospect submits a form or sends a message, Aéllo sends an instant acknowledgement in the correct language, scores the lead, routes it to the right salesperson, and schedules an automatic follow-up if no answer arrives within a set window. Your team sees the full conversation thread, the lead score, and the source channel in one place, so nothing slips through and every contact gets a fast, consistent first response.
