Marketplace

Capture and convert your Machineseeker leads

Machineseeker is Europe's leading used machinery marketplace, active since 1999, where professional dealers list forklifts, construction equipment, agricultural machines and industrial tools to reach buyers across the continent. When you connect your Machineseeker lead management to Aéllo Copilot, every inquiry lands in one shared inbox alongside your other channels, so your sales team picks up and qualifies each contact within minutes instead of checking yet another portal.

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Machineseeker is Europe's leading B2B marketplace for used industrial machinery and equipment, connecting over 8,100 professional dealers and sellers with more than 11 million buyers every month across more than 150 countries. It is built for dealers who trade construction machinery, metalworking equipment, forklifts, woodworking machines, printing equipment, industrial automation systems, and related heavy assets, and who need international reach without managing country-by-country listings manually.

Who sells on Machineseeker

Construction machinery dealers: excavators, cranes, compactors, road equipment
Metalworking and machine-tool specialists: CNC lathes, milling centres, laser cutters, press brakes
Forklift and materials-handling dealers: counterbalance trucks, reach trucks, warehouse equipment
Woodworking and printing equipment traders
Industrial automation and food-processing machinery resellers
Countries reached: listings publish automatically across more than 60 country versions of the portal, covering buyers in Germany, France, the Netherlands, Poland, Italy, Spain, the UK, and well beyond Europe

Why it matters for your leads

Machineseeker generates over 420,000 concrete sales inquiries every month across the group. Those inquiries arrive by email and phone, often from buyers writing in French, Polish, Dutch, or Spanish, not English. The dealer whose reply lands first, in the buyer's own language, wins the conversation. Slow or generic responses hand the sale to a competitor.

Aéllo Copilot pulls every Machineseeker lead into one shared inbox alongside inquiries from your website, WhatsApp, and other marketplaces, so no message sits unread in a personal email account. The moment a lead arrives, Aéllo sends an instant acknowledgement in the buyer's language, then a structured follow-up that qualifies budget, timeline, and location before your salesperson picks up the phone. Every interaction is logged, scored by intent, and reported against channel so you can see exactly what Machineseeker lead management costs and what it returns.

From Machineseeker listing to closed deal

1

You advertise on Machineseeker

Machineseeker puts a dealer's listings in front of over 11 million buyers who visit the platform every month, all actively searching for specific equipment. The platform and its mobile app reach buyers from over 150 countries, so a single listing can draw inquiries from a procurement manager in Lyon as easily as one in Warsaw or Warsaw or Lagos.

2

Aéllo Copilot captures your Machineseeker leads

Aéllo Copilot captures every Machineseeker lead, whether it arrives by email or phone call, deduplicates contacts automatically, and scores each buyer on intent. It then routes the lead to the right salesperson in seconds, so no enquiry sits unanswered.

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And every other marketplace you sell on

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Industries that sell on Machineseeker

Trucks & trailers Construction equipment

Built for every role in the dealership

Sales teams Sales managers Dealership owners Marketing teams

Machineseeker FAQ

Machineseeker is Europe's leading B2B online marketplace for buying and selling used machinery, with over 200,000 listings from more than 8,100 dealers across 60 country versions.

Machineseeker is the leading online marketplace for used machinery, where more than 8,100 dealers advertise over 200,000 machines on the platform, available worldwide in over 60 country versions. Over 15 million monthly visitors generate an inquiry volume of more than 120 billion euros per year, and the company has been growing steadily since 1999. For dealers of heavy equipment across Europe, it is one of the highest-traffic channels for reaching qualified buyers fast.

Which types of vehicles and machines can you sell on Machineseeker?

Machineseeker covers a wide range of industrial and mobile equipment. Active categories include excavators, loaders, work platforms, attachments for construction machinery, and power generators, alongside food and packaging machinery. Dealers also list trucks, trailers, and forklifts: the platform has been used to sell forklifts no longer needed after a business closure, and listings regularly include HGVs, semi-trailers, telescopic handlers, cranes, and farm equipment. If your stock moves on a yard or building site, Machineseeker almost certainly has a category for it.

How does Aéllo Copilot help dealers manage Machineseeker lead management in one place?

Aéllo Copilot connects directly to Machineseeker so that every buyer inquiry the marketplace generates lands in a single shared inbox alongside leads from your website, WhatsApp, phone, and other marketplaces. The platform scores each lead automatically, routes it to the right salesperson based on stock or territory rules, and records every interaction against the contact record. Because response time and follow-up consistency are tracked per channel, your sales manager can see at a glance whether Machineseeker is delivering the ROI its listing fee warrants, without exporting spreadsheets or switching between tools.

Does Aéllo Copilot send an automatic acknowledgement reply to new Machineseeker inquiries?

Yes. The moment a buyer submits an inquiry on Machineseeker, Aéllo Copilot fires a personalised acknowledgement reply in

Frequently asked questions

How fast can we be up and running?

Live in a few days. We connect your channels and import your existing leads; there is no long IT project.

Does it work with the marketplaces and tools I already use?

Yes. Aéllo Copilot connects to the main vehicle and machinery marketplaces, plus your website, CRM, DMS, stock feed and messaging.

Do I have to change my CRM or the way I work?

No. Copilot sits on top of the tools you already use and syncs both ways, so nobody has to re-enter anything.

Where is my data hosted?

In Europe, GDPR-ready. Your data stays yours, and your contacts stay in one shared base.

“Since using Copilot we lifted our conversion rate, cut response times and stopped losing leads. We finally see what converts and fund the channels that sell.”

EG

Eric GegonneSales Director, Mondial Distribution

Turn your Machineseeker leads into sales

Book a free demo and see Aéllo Copilot capture and convert your Machineseeker leads.

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