Marketplace

Capture and convert your Subito leads

Subito is Italy's number-one classifieds marketplace for vehicles, with over 16 million buyers and sellers browsing its automotive listings every month. With Aéllo Copilot handling Subito lead management, every enquiry lands in one shared inbox and gets an AI reply within minutes, so your sales team contacts serious buyers before a competitor does.

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Subito is Italy's number-one online classifieds marketplace, founded in Milan in 2007, where both private sellers and professional dealers list cars, motorcycles, commercial vehicles, and equipment across more than 37 categories to reach over 13 million unique monthly users nationwide.

Who sells on Subito

Cars and vans (new and used, from private owners and dealer forecourts)
Motorcycles, scooters, and light quadricycles
Trucks, semi-trailers, and heavy commercial vehicles
Agricultural machinery (tractors, implements, harvesters)
Construction and earth-moving equipment (excavators, loaders, telehandlers)
Forklifts and industrial handling machines
Campervans, motorhomes, and caravans
Primary market: Italy, with cross-border interest from buyers in Germany and France who search the platform for used stock

Why it matters for your leads

A buyer browsing Subito sends an enquiry, then often sends the same question to two or three other listings within minutes. The dealer who replies first, in the buyer's language, wins the conversation. Slow or generic responses from a cluttered inbox lose deals before a phone call is ever made.

Aéllo Copilot connects directly to your Subito professional account and pulls every inbound message into one shared team inbox alongside leads from your website, WhatsApp, and other marketplaces. The moment a Subito lead arrives, Aéllo sends an instant acknowledgement in Italian (or whichever language the buyer used), confirms the vehicle details, and queues a structured follow-up for your sales team. No lead sits unread. Every response time, conversion rate, and cost per contact is tracked by channel, so you can see exactly what your Subito subscription returns each month.

From Subito listing to closed deal

1

You advertise on Subito

Subito is Italy's third most visited e-commerce platform, giving dealers immediate access to a massive domestic buyer pool: more than 13 million buyers and sellers use it every month, and over 53 million pages are viewed daily, placing it among the top 10 most visited online brands in the country. The audience skews heavily male (around 71%) and peaks in the 45-54 age bracket, the demographic most likely to be actively shopping for a vehicle or piece of machinery, which makes Subito lead management a direct line to high-intent buyers across Italy.

2

Aéllo Copilot captures your Subito leads

Aéllo Copilot captures every Subito lead, whether it arrives by email or phone call, deduplicates the contact, scores the buyer by intent, and routes the opportunity straight to the right salesperson in seconds. Italian dealers running Subito lead management no longer lose hot prospects to slow handoffs or duplicated contacts cluttering their inbox.

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And every other marketplace you sell on

All marketplaces

Industries that sell on Subito

Trucks & trailers Construction equipment Farm machinery Vans & LCV

Built for every role in the dealership

Sales teams Sales managers Dealership owners Marketing teams

Subito FAQ

What is Subito and why does it matter for vehicle dealers in Italy?

Subito is Italy's leading classifieds marketplace, where both private sellers and professional dealers list new and used vehicles, reaching over 2.6 million daily browsers. For a dealer, it is one of the highest-traffic channels in the country to generate inquiries on cars, vans, trucks and machinery, which makes managing Subito lead management carefully a direct driver of sales volume.

Which types of vehicles and machines can a dealer sell on Subito?

Subito covers the full spectrum of motorised stock: passenger cars, motorcycles, campervans, commercial vehicles, trucks, tractors and work machines (excavators, loaders, forklifts and similar equipment). Whether you run a car dealership, a truck centre or a construction and agricultural equipment lot, you can post inventory across multiple dedicated categories and reach buyers searching for that specific asset type.

How does Aéllo Copilot help dealers handle lead management from Subito?

Aéllo Copilot connects directly to Subito and pulls every buyer inquiry into a single shared inbox alongside leads from your website, WhatsApp, phone and other marketplaces. Each lead is automatically scored by vehicle type, buyer intent and urgency, then routed to the right salesperson. Nothing sits unanswered in a separate portal, and your team sees the full conversation history in one place, so follow-up is faster and no contact slips through.

Does Aéllo Copilot send an automatic first reply to Subito inquiries?

Yes. The moment a buyer sends a message on Subito, Aéllo Copilot fires an automatic acknowledgement in the dealer's name, confirming receipt, sharing the key details of the listed vehicle or machine, and inviting the buyer to book a viewing or call. The reply goes out in seconds, at any hour, so the buyer gets a real response while their interest is highest, and your team picks up a warm, already-engaged contact rather than a cold, ignored inquiry.

Frequently asked questions

How fast can we be up and running?

Live in a few days. We connect your channels and import your existing leads; there is no long IT project.

Does it work with the marketplaces and tools I already use?

Yes. Aéllo Copilot connects to the main vehicle and machinery marketplaces, plus your website, CRM, DMS, stock feed and messaging.

Do I have to change my CRM or the way I work?

No. Copilot sits on top of the tools you already use and syncs both ways, so nobody has to re-enter anything.

Where is my data hosted?

In Europe, GDPR-ready. Your data stays yours, and your contacts stay in one shared base.

“Since using Copilot we lifted our conversion rate, cut response times and stopped losing leads. We finally see what converts and fund the channels that sell.”

EG

Eric GegonneSales Director, Mondial Distribution

Turn your Subito leads into sales

Book a free demo and see Aéllo Copilot capture and convert your Subito leads.

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